Competitive Comparisons
The 2020 Lincoln Navigator is a Large Traditional Premium Utility vehicle. Since the new generation's introduction for 2018, it has been a showroom beacon. Navigator continues to gain share through competitive conquesting as well as attracting new, three-row, premium SUV buyers. 

Navigator has won its share of awards:
  • The first ever Lincoln to win the prestigious 2018 North American Truck of the Year™ award
  • The first ever American vehicle to top the J.D. Power APEAL SurveySM with the highest score ever recorded in that generation of the study
  • Number one in APEAL in its segment two years running
See the many competitive advantages 2020 Navigator has over its main segment competitors.
 

THE COMPETITORS 

The key competitors in the Large Traditional Premium Utility segment come from both domestic and import brands. In this segment, the Cadillac Escalade is the top seller by volume, followed by the Mercedes-Benz GLS, with Infiniti QX80 a close third. Take a look at the Lincoln Navigator advantages over each competitor.
 
 

2020 Cadillac escalade

Last Vehicle Update: 2015MY
NAVIGATOR ADVANTAGES:
  • More powerful engine
  • Standard Phone As A Key functionality
  • More standard driver-assist technology
 
 

2019 infiniti qx80

Last Vehicle Update: 2018MY
NAVIGATOR ADVANTAGES:
  • More powerful engine
  • More interior and cargo volume
  • Apple CarPlay® and Android Auto™ smartphone integration
 
 

2020 mercedes-benz gls

Last Vehicle Update: 2020MY
NAVIGATOR ADVANTAGES:
  • More powerful engine
  • Standard Adaptive Suspension
  • More cargo volume

NAvigator VS. COMPETITOR PRICING 

Navigator comes with many standard features that Clients expect in a luxury vehicle and is priced similarly to its competition. With several coveted industry awards and a high demand, particularly for the high model series, the market has determined that Navigator is the right vehicle at the right time and it's more than worthy of its price of entry.